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Public Relations
Even the most beautifully written and designed book succeeds only when
people hear about it. How do you get the word out there about your
new book? You attract attention by approaching all forms of media
and promoting your unique message. Five Star's goal is to design
and implement a focused and far-reaching public relations plan
tailored specifically to the potential audiences of your book.
Publicizing your new book is crucial for two reasons. First,
visibility in respected media, such as television, radio, newspapers,
magazines, or Internet, creates a sense of credibility for you as an
author, and for your book. In other words, if your book's in XYZ Magazine,
it must be good!
Second, in order for a book to succeed, it must be distributed
nationally. National distributors want to represent books that
have public relations support to create visibility and exposure,
which in turn can help to boost sales. Five Star will place your
book with a national distributor, and support it with a strong
public relations campaign.
With so many voices clamoring to be heard, the media is continually
inundated with requests for interviews from authors, experts, product
representatives, and the like. Five Star will develop a creative and
compelling "pitch" for your book that will catch the
attention of prominent media. Unlike advertising, where you pay
for ad space or time in the media, public relations efforts are
requests for coverage, and the results are unpredictable. However,
the credibility of public relations far outreaches the message
of a paid advertisement.
While Five Star cannot guarantee specific public relations placements,
our track record speaks for itself. Our skilled efforts have resulted
in coverage in prominent media, including CNN.com, BBC London, CBC Marketplace
(Canadian Broadcast System), "60 Minutes",
FOX News, Ladies Home Journal, The Wall Street Journal,
Kiplinger's Personal Finance Magazine, the Associated Press,
US Air magazine, Publishers Weekly, Choice, Small Press,
The Denver Post, The Arizona Republic, NEA Today, the Midwest Book Review,
C-Span2 Book TV, the Howard Stern Show, the Dr. Toni Grant Show, and many more.
Be sure to visit our Gold Nuggets to see examples of our marketing successes!
Five Star Authors in the News!
Two Five Star authors make front story articles in December 2004 publications:
Front Story Article in December 2004 issue of 'The NewCanadian' - The Business of Death adds to the success of Darryl Roberts
Front Story Article in December 2004 issue of '85226' - A Father's Love by Paul Whitney starts Tom Lambke on the road to his success as an author.
For more information about how Five Star can help build a strong public
relations campaign for you, contact us through e-mail or using our contact form
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