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News Release
5/10 Seasoned Insider Reveals How Dealers Rip Buyers Off
10/09 Seasoned Insider Reveals How Dealers Rip Buyers Off
Fact Sheet
Suggested Media Questions
News Release
'INSIDE THE MINDS OF CAR DEALERS'
FINALIST IN PRESTIGIOUS BOOK CONTEST
CHANDLER, AZ (May 10, 2010) - A comprehensive, tell-all car buying exposé that gives consumers a good look under the hood of dealerships, Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear by Ray Lopez, was recently named a 2010 Glyph Finalist in the "Reference" category by the Arizona Book Publishing Association (ABPA). The Glyph Finalist designation recognizes excellence in publishing and is ABPA's equivalent to being nominated for an Oscar by the Academy of Motion Pictures.
Any book produced by an Arizona publisher, written by an Arizona author, written about Arizona or set in Arizona was eligible to enter, making competition aggressive for the prestigious honor.
Lopez's book teaches prospective car buyers every psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of their pockets - all while being sold a car they may not even want! Collectively, car dealerships are Wile E Coyote, and Inside the Minds of Car Dealers is the anvil about to fall on them.
As a former "swift talking, blood-sucking auto salesman," Lopez knew how to overcome objections and how to get the most money from everyone who walked in the door - and he did, no matter what the cost, for the first 18 years of his career. Then, something as simple as cutting someone a fair deal, made him take a U-turn in life, and Lopez spent the latter part of his career working for reputable, honest dealerships that trained him to treat everyone as though they were his immediate family. As a result, Lopez dedicated himself to educating the public on how to be informed, composed and wise car buyers.
Inside the Minds of Car Dealers, (ISBN: 978-1-58985-156-6) a Five Star Publications product, retails for $15.95 and can be purchased through BarnesandNoble.com, Borders.com, Amazon.com, Walmart.com, Target.com, indiebound.org and FiveStarPublications.com. Visit www.buyyournextcarwithoutfear.com for more info.
Five Star Publications is approaching its 25th year of doing business in Chandler, Ariz. For more information about Five Star or its other award-winning books, visit FiveStarPublications.com, email info@FiveStarPublications.com, or call 480-940-8182.
News Release
SEASONED INSIDER REVEALS HOW CAR BUYERS
HELP DEALERS RIP THEM OFF!
CHANDLER, AZ - More often than not, car buyers are auto dealers' most useful tool for ripping them off, and Ray Lopez, a former "swift talking, blood-sucking auto salesman" divulges the industry's secrets of exactly how they do it in his newest book, Inside the Minds of Car Dealers: How to Buy Your Next Car Without Fear.
This comprehensive, tell-all car buying exposé holds nothing back, giving consumers a good look under the hood of dealerships to show them every trick that will be used against them. Prospective car buyers learn every single psychological ploy and manipulative scheme typical auto dealers employ to squeeze every last dime out of their pockets--all while being sold a car they may not even want! Collectively, car dealerships are Wile E Coyote, and Inside the Minds of Car Dealers is the anvil about to fall on them!
On the average, Lopez saw 240 potential buyers per month or 2,800 customers per year. In a five-year period, that comes to 14,000 customers. The average person buys a new car about once every five years. This means that as a professional salesperson, Lopez honed his craftiness 14,000 times by the time the average person showed up on the lot. He had 14,000 opportunities to polish the psychology of selling. He knew how to overcome objections and how to get the most money from everyone that walked in the door--and he did, no matter what the cost, for the first 18 years of his career!
Then, something as simple as cutting someone a fair deal, made him take a U-turn in life, and Lopez spent the latter part of his career working for reputable, honest dealerships that trained him to treat everyone as though they were his immediate family. As a result, Lopez dedicated himself to educating the public on how to be informed, composed and wise car buyers.
Inside the Minds of Car Dealers, (ISBN: 978-1-58985-156-6) a Five Star Publications book, retails for $15.95 and can soon be purchased in bookstores and through BarnesandNoble.com, Borders.com, Amazon.com, Walmart.com, Target.com, indiebound.org and FiveStarPublications.com. Visit www.buyyournextcarwithoutfear.com for more info.
Fact Sheet
WHAT IS THIS BOOK ABOUT?
Learn every last psychological ploy and manipulative scheme typical car dealerships use against you to squeeze every last dime out of your pocket--and then some-- all while you're being sold a car you may not even want! Discover in detail the 12 crucial dos and don's to car buying, like why you will always lose if you shop one dealer against another and why you should never mention your research on the Internet, or why you should accept that your trade-in is not worth what you think it is and why you should accept the fact that the dealership is a business entitled to make money.
Some books on this subject reveal a few of the tricks in a car dealers' trunk. This book gives them ALL to you!
WHAT MAKES THIS BOOK UNIQUE?
At first, Ray Lopez, a recently retired 30-year veteran car salesman, wanted to use a pen name on the cover of this book or say it was written by "Anonymous" for the obvious reason that he hoped to avoid retaliation from the auto industry. However, concern that the public would not take a nameless book seriously and therefore not heed his imperative, seasoned insider's car buying advice convinced him to stick his neck out and take credit for divulging the industry's biggest secrets.
Collectively, car dealerships are Wile E Coyote, and Inside the Minds of Car Dealers is the anvil about to fall on them!
Suggested Media Questions
- What is Inside the Minds of Car Dealers about in a nutshell, and why is it different from other books on the same topic?
- Even as a child, you wanted to be a car sales person, and you did it for 30 years. But after 18 years in the business a life-altering incident occurred that changed everything for you, what was it?
- You've described yourself as a "blood-sucking blue suede shoe salesman." What do you mean by that, and does that mean you regret your career choice?
- When most authors are glad to brag about their first published book, you were considering using a pen name or putting "anonymous" on the cover. Why?
- What are some of the biggest mistakes car buyers make when shopping for a new or used car, and why?
- Give some examples from your book of the psychological head games car dealers use on potential customers and how they should be dealt with. For example, your book describes a lot of games sales managers play that revolve around the test drive.
- What is the biggest, most common rip-off car dealers are responsible for that can be avoided?
- You admit that there are some honest, reputable automotive dealers out there. How can customers recognize them? What do the "good guys" do differently?
- You, no doubt, have some interesting stories to tell about being an auto dealer, like the fellow who had a heart attack during a test drive, give up a few of them.
- How has being the published author of Inside the Minds of Car Dealers changed your life? And what's next on your agenda?
Publisher: | |
Price: | |
Binding: | Softbound / Nonfiction |
Size: | 6” by 9” / 116 pages |
ISBN: | 978-1-58985-156-6 |
Publish Date: | August 2009 |
Website: | |
Ray's blog: | |
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