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Main About the Author/Suggested Interview Questions About the Contributors Table of Contents Sample Chapter Book Introduction News Release
Table of Contents
Foreword
Introduction
Part I: Linda Radke's Promote Like a Pro: Small Budget, Big Show
The Nuts and Bolts of Publicity
Cost vs. Quality
Dressed for Success?
How to Find an Economical Publicist
Before the Publicity Begins
Advance Publicity
Get an Early Start
Publicity Tie-ins
The Challenge of Publicity
Marketing Unknown Writers
Keep Your Expectations Realistic
Success Means More Work
Book Signings
Using the World Wide Web
Developing Mailing Lists
Part II: The Inside Scoop
Chapter 1: Publicity and Marketing
How to Publicize Your Book, by Suzi Prokell
Plan Your Marketing Strategy, by Kerry LePage
The Top Three Ways to Snag Valuable Free Publicity: Write, Speak and Schmooze with the Media, by Joan Stewart
On Raising Awareness and Building Good Will, by Charlene Costanzo
Ring Up Future Sales on the Phone, by Carol Starr
The Power of the Platform: Using Public Speaking to Create Credibility, Visibility and Sales, by Vickie Sullivan
Chapter 2: Print Media
Getting Ink in Newspapers, by Salvatore Caputo
Publicity That Speaks Volumes, by Sarah Eden Wallace
Book Reviews: You Can't Live Without Them, by William D. Bushnell
You Too Can Be a Columnist, By Alf Nucifora
Chapter 3: Broadcast Media
How to Get Free Publicity on Television, by Jess Todtfeld
There's an Opportunity Born Every Minute, by Larry Carlson
Radio Marketing Made Simpler, by Bobbie Thomas
How to Promote Yourself on Radio Talk Shows All Across America Without Leaving Your Home or Office, by Joe Sabah
Chapter 4: The Internet
Net Returns: How the Internet Can Help You Promote and Sell Books, by Mary Westheimer
Cyber-space: There's Plenty to Fill, by Larry Fox
Web Promotion Means More Sales, by Robert Colbert
Afterword
Index
ISBN 978-1-877749-36-0
$ 19.95
Published by Five Star Publications, Inc.
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