Press Release For Immediate Release Contact: Linda F. Radke, Five Star Publications, Inc. Phone: (480) 940-8182 Fax (480) 940-8787 CHANDLER, AZ - At last, the truth can finally be told. In the airline industry, the concept of making customers happy is a myth. Creating an environment in which customers are forced to make themselves happy is the reality. And of all the companies in the world, Southwest Airlines has made the most effective use of this concept-by making their passengers accountable for their own flight experience. Impossible, you say? Well, Marty Thompson's new book, Flying for Peanuts, offers proof. Flying for Peanuts offers a wacky, humorous analysis of how the Southwest Airlines system was created in order to force travelers to become personally responsible for their own level of customer service. This hilarious book is designed to honor "America's Airline," and offers travelers many how-to tips for creating their own exceptional customer service. But that doesn't mean Flying for Peanuts is only helpful to travelers. It would also make a perfect training manual for all new employees who may just be stepping into a customer service orientation class for the first time-regardless of what business that company might be in. In Flying for Peanuts, Thompson offers his readers a humorous, and sometimes bizarre, look at both sides of the flying experience, lampooning both Southwest Airlines customers and its employees. The author gleefully climbs into the heads of customers, which could prove to be a distinct advantage for new employees just entering the "fun" world of Southwest. Who knows-if every company took advantage of an in-depth manual such as Flying for Peanuts, they all might become as successful as Southwest Airlines! This outrageous, fun-filled guide is designed to tickle the funny bone of anyone willing to sit back, place tongue firmly in cheek, and read between the lines. By employing the methods described in Flying for Peanuts, it's entirely possible for any traveler-or employee-not only to survive the Southwest Airlines flying experience, but to actually learn to enjoy it, as well! Flying for Peanuts (ISBN 1-58985-006-8) retails for $9.95. Please visit our website at: www.FiveStarPublications.com/books/flyingforpeanuts for more information. Release Date November 2003 ISBN 1-58985-006-8 $ 9.95 Published by Five Star Publications, Inc. Published 2003 Paperback 5 1/2 x 8 1/2 Main   Press Release   Your Flying Story   Ask Irma   About the Author   Suggested Interview Questions   Reviews   © 1996-2007 Five Star Publications, Inc.. No portion of this website may be reprinted without express written consent of Five Star Publications, Inc.