If you publish your own book, you will make more money, get to press sooner, and keep
control of your work. You have all the ingredients to be a successful author - publisher -
this book will be your recipe.
Plan your product. Find a need and fill it. Target your audience before you can write your
book. Who are your readers and what do they want? How can you help them by
delivering the most value while taking the least amount of their time? You need
something to lean on - this book will be your escort.
Whether you self-publish or turn your manuscript over to a publisher, the author always
has to do the book promotion. Most authors find out too late that publishers do not
promote books. "If it is to be, it is up to me." You need guidance and encouragement -
this book will be your coach.
Plan your promotion before you write your book. Read this book and draft your
marketing plan. You need a plan and this book will be your guide.
Writing the book is the easy part; the tip of the iceberg. The real work begins when you
switch hats to expend time and money on promoting the books. As you enter this new
territory, this book will be your beacon.
Book promotion takes time. Book reviews take three months to three years to appear
because magazines and even daily newspapers have long lead times. The easiest mistake
is to send out books for review, news releases on your books, or a direct-mail offer and
then to sit back and wait for the results. The secret of savvy book promotion is to keep up
the pressure: keep sending out the packets and keep making the phone calls. You need a
constant reference and this book will be your mentor.
Linda Radke has made your new venture easy by providing a simple road map to
economical self-publishing. Start now by taking the first step. This book will be your
secret weapon.
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