Inside the Minds of Car Dealers
by Ray Lopez

1. What is Inside the Minds of Car Dealers about in a nutshell, and why is it different from other books on the same topic?
   
   
2. Even as a child, you wanted to be a car sales person, and you did it for 30 years. But after 18 years in the business a life-altering incident occurred that changed everything for you, what was it?
   
   
3. You've described yourself as a "blood-sucking blue suede shoe salesman." What do you mean by that, and does that mean you regret your career choice?
   
   
4. When most authors are glad to brag about their first published book, you were considering using a pen name or putting "anonymous" on the cover. Why?
   
   
5. What are some of the biggest mistakes car buyers make when shopping for a new or used car, and why?
   
   
6. Give some examples from your book of the psychological head games car dealers use on potential customers and how they should be dealt with. For example, your book describes a lot of games sales managers play that revolve around the test drive.
   
   
7. What is the biggest, most common rip-off car dealers are responsible for that can be avoided?
   
   
8. You admit that there are some honest, reputable automotive dealers out there. How can customers recognize them? What do the "good guys" do differently?
   
   
9. You, no doubt, have some interesting stories to tell about being an auto dealer, like the fellow who had a heart attack during a test drive, give up a few of them.
   
   
10. How has being the published author of Inside the Minds of Car Dealers changed your life? And what's next on your agenda?
    
    

Web site: http://www.RayTheSalesGuy.com

ISBN: 978-1-58985-156-6
Retail: $ 15.95 U.S. (19.95 Canada)
Publisher: Five Star Publications, Inc.
Date Published: Summer 2009
6X9

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