Wish I Could Take Credit for This One

Having a table at the Tucson Old West Round Up was a great learning experience. Sharing my table with my publisher and selling some of their other titles was like having my own miniature brick and mortar bookstore for a few days, and a great opportunity to observe buyers.

All the books at my table were top notch. Five Star Publications is very selective about the authors they accept, so every book on my table was high quality. That said, there were titles that stood out and got buyers attention, while others went virtually ignored. Part of it was the venue. This particular trade show was for Old West/western collectibles, so the books related to the theme got the most attention, while those unrelated to the theme went virtually unnoticed. With one exception.

There was one non-western themed book that got plenty of attention. It was a cookbook titled Potluck Survival Guide. But what really hooked potential buyers was the subtitle, The Care and Feeding of the Athletic Supporter. Great play on words, and several of the people who stopped by commented about it. This cookbook is aimed at people who get together at potluck events, including school and athletic events. It has a wonderful variety of recipes from entrees to appetizers and desserts, and you wouldn't have to go to a potluck to enjoy them. But it was about as removed from a western theme as you can get.

What made this book stand out was its title. While a well designed book cover is a must, a unique, descriptive book title is equally important.

Visit: www.LukeandJennyBooks.com to learn more about Gayle Martin and her western books!